In previous posts, I covered the 3 main stages of virtualization adoption, I drilled down into the IT Production Phase and gave an overview of the Business Production phase. The transition from IT production to Business Production is the most critical part of the virtualization journey and many customers are dealing with it right now.… [Read more…]
April 15, 2010
In previous posts, I covered the 3 main stages of virtualization adoption and the key elements driving the virtualization journey. Just a reminder that most of the material in these posts comes directly from our customers through a primary research project that we carried out last summer. Let’s now double-click on the Business Production phase.… [Read more…]
March 26, 2010
The journey framework that I have been covering in the posts of this blog is applicable to both large and small and medium enterprise, say less than a 1000 people. The main difference between small and large enterprises is the speed at which SMBs move. Most of the ones we interviewed said they went from… [Read more…]
December 22, 2009
The Journey stages I discussed in this post cover most of the customers we interviewed so far. There are few exceptions. I talked about the case where customers start their journey in the Business Production phase virtualizing production databases. A minority. There is also another pattern that is notably different: ISVs (Independent Software Vendors). ISVs… [Read more…]
December 19, 2009
Now that I got your attention…. let’s talk about a couple if customer interviews where virtualizing production databases came up and the first step of their journey. In the Customer Journey stages post, I covered how the majority of the customers we interviewed start their journey in the IT production stage where they virtualize test… [Read more…]
December 3, 2009
In the “Key Adoption Drivers” post, I covered what the main drivers for virtualization adoption are and in the “Virtualization Journey Stages” post we saw how the virtualization journey evolves along three main stages that are characterized by: Different type of applications being virtualized (IT infrastructure, test and dev, business applications, databases…) Level of organizational… [Read more…]
October 22, 2009
Virtualization Journey Q&A Podcast Today I had a great Q&A session with members of the VMware community about the virtualization journey. The call was facilitated by John Troyer who runs our VMware community and it has been recorded here. Lively exchange of ideas and great feedback!! I covered the key elements that drive the adoption… [Read more…]
September 25, 2009
In my previous post I talked about what are the key elements that drive the adoption of VMware virtualization technology in our customer base. After looking at dozens of customer journeys directly and indirectly through various customer proxies (Sales Account Managers, VMware Consultants and Technical Account Managers (TAM), etc) we find that customers are in… [Read more…]
June 9, 2009
In my previous post I wanted to talk about the project I am working on at VMware and why I am about to hit the road and go listen to a number of customers. I ended up rambling about how to listen to customers, what to listen for and so on and never got to… [Read more…]
May 20, 2009
I am excited!! I am about to hit the road and go talk to a bunch of customers. As I typed the above sentence, I just remembered of a funny episode. When I was at BEA one of the product managers in the team said something along the same lines “I am going to go… [Read more…]
April 19, 2010
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