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Posts Tagged ‘business value of virtualization’

Removing IT from the Boardroom Agenda

February 23, 2010 vittorioviarengo 1 comment

I was reading the white paper that is reachable from this site that our colleagues in the UK launched today. It is about removing IT from the boardroom agenda, which is a little counter intuitive. As IT professionals we do want IT to be strategic to our business but too often we end up on that agenda for the wrong reasons: budget overruns, application outages, delays and so on.

Virtualization has been recognised as a very effective way to increase server utilization therefore cutting on hardware and maintenance costs. But this is just a part of a bigger story. As we learned from our customers, server consolidation for cost efficiency is just the first step of their virtualization journey which then evolves along two main additional phases that we call Business Production and ITaaS. At each step of the journey, IT addresses different issues that are at the core of most board room agendas:

  • Cost control
  • Business continuity
  • Business agiilty

We are all familiar with the cost saving benefits of virtualization, let’s talk about business  continuity and business agility (see also this post on the topic)

Business Production

Customers move into this stage when they first virtualize a mission critical application or database. When we talk to customers who are in this phase, we hear that the predominant reason why they do this is to achieve better business continuity and quality of service for their business applications. These customers have a higher level of sophistication compared to the ones that are still in the consolidation phase. They still enjoy cost saving from consolidating servers but that is not the driving business proposition enymore. They are now addressing another big board room level concern: business continuity.

ITaaS

This is the more advanced stage of virtualization adoption journey. It is the point of no return where customers have virtualized more than 50% of their systems and virtualization becomes their default computing platform. These customers are clearly on the path to the private cloud. Most of them don’t call it that. They don’t yet refer to this stage as their private cloud but when we break down what we mean by private cloud as in the following diagram

then they nod their head and generally agree that this is what they are doing through their virtualization journey.

Indeed if we agree on the above definition of cloud computing, then you can see how customers are already building the foundation for their cloud even in the early stages by creating the abstraction and pooling layer through virtualization. Then they tackle the service layer and quality of service (Control) in the Business Production phase and finally move into Zero-Touch Infrastructure as they achieve higher level of provisioning, self-service, management and scaling automation in the ITaaS phase.

Much more on topic later.

The increased level of automation achieved in this later stage gives our customers a much more agile IT infrastructure which helps them address two additional concerns of the board room: time to market for business services and applications and the ability to respond faster to changes in business requirements.

Off that Agenda then…

So, based on what we learned from our most advanced customers, there is a strong correlation between their level of adoption of virtualization technology and private cloud computing and their ability to be on the board room agenda for the right reasons. Stay tuned as I get permission to publish the details of some of these customers stories in the near future.

Vittorio

Virtualization Journey: Product Adoption

December 3, 2009 vittorioviarengo 5 comments

In the “Key Adoption Drivers” post, I covered what the main drivers for virtualization adoption are and in the “Virtualization Journey Stages” post we saw how the virtualization journey evolves along three main stages that are characterized by:

  • Different type of applications being virtualized (IT infrastructure, test and dev, business applications, databases…)
  • Level of organizational and process maturity
  • Different business value delivered

The three stage framework represents the first axis of the virtualization journey adoption:

Business Value Evolution

One of the most interesting findings from our customers interviews was how the value proposition that virtualization delivers evolves across the journey. Mind you, I am talking about what customers told us, not what VMware marketing says.

At the beginning of the journey (IT Production), it is all about cost efficiency around server consolidation, space, power and cooling savings.

When customers enter into the Business Production phase and they start virtualizing business applications and production databases, the value proposition is all around better quality of service and business continuity. This shift is sudden and dramatic. It is like cost savings from consolidation is taken for granted at this stage and customers switch their focus on faster provisioning, better capacity management, reliability and process automation for their business applications.  This is where features such as High Availability (HA), Fault Tolerance (FT) and SRM become important.

At the right side of the journey, it is all about business agility. Customers are on a path to virtualize as much as they can of the IT environment so that they can scale up the benefits derived from virtualization and achieve more process automation, faster time to market, and dynamic allocation of resources to cope with varying demand. This is the stage that gets them closest to running a private cloud. More on this in later posts.

The Second Axis of Adoption: the VMware Product Stack

The journey also evolves along a second axis: the VMware Product Adoption that is which functional areas of the VMware product portfolio a customer deploys overtime.

There are five main functional domains in the VMware product portfolio (pre-SpringSource acquisition):

  • Infrastructure Consolidation (ESXi and core vCenter)
  • Application Development Quality and Efficiency (Lab Manager)
  • Cost Effective Availability and Disaster Recovery (SRM, HA and FT)
  • Desktop Security, Mobility and Support Efficiency (View, Workstation)
  • Virtualization Efficiency and IT process Automation (DRS, Lifecycle Manager)

The core platform  with ESXi and the basic management capabilities of vCenter provide the foundation for hardware abstraction, consolidation and CAPEX savings along the whole journey. To unlock the higher level business value of virtualization, customers need to adopt and deploy the upper layers of VMware product stack.

SpringSource add some very nice application management and monitoring capabilities with Hyperic, a lightweight development framework (Spring + Tools) and a lightweight run-time container (tc Server).

Although adoption stages and product adoption are somewhat related (e.g. customer who virtualize mission critical applications tend to aggressively deploy features such as HA and FT),  each customer will follow their very own path in deploying the different functional areas of VMware’s product stack. The path mainly depends on what their business triggers are (e.g. running out of data center space, hardware refresh, security compliance on the desktop) and their business priorities.

Business Triggers to Business Value Framework

As part of our customer journey project, we built a taxonomy to map triggers to functional areas, to capabilities to business value. This is how we help customers define the custom journey that best maximize business value returns based on their set of triggers and concerns.
To do so, we first enumerated all the business triggers that are relevant to virtualization; then we mapped which product area addresses each business trigger. From there, we listed all the capabilities and the business values that each product area delivers.

This is the high level view of triggers-to-business-area mapping by stage:

And this is the drill down for the set of triggers the typically spark the deployment of Lab Manager.

And the related capability and value mapping

In the next posts, I am going to show how we use this framework to build a customer adoption journey and then how we calculate the ROI across the different business value categories: Cost Efficiency, Quality of Service and Business Agility