I was reading the white paper that is reachable from this site that our colleagues in the UK launched today. It is about removing IT from the boardroom agenda, which is a little counter intuitive. As IT professionals we do want IT to be strategic to our business but too often we end up on… [Read more…]
January 5, 2010
In previous posts, I covered the 3 main stages of virtualization adoption and the key elements driving the virtualization journey. Just a reminder that most of the material in these posts comes directly from our customers through a primary research project that we carried out last summer. Let’s now double-click on the IT Production phase.… [Read more…]
December 22, 2009
The Journey stages I discussed in this post cover most of the customers we interviewed so far. There are few exceptions. I talked about the case where customers start their journey in the Business Production phase virtualizing production databases. A minority. There is also another pattern that is notably different: ISVs (Independent Software Vendors). ISVs… [Read more…]
December 19, 2009
Now that I got your attention…. let’s talk about a couple if customer interviews where virtualizing production databases came up and the first step of their journey. In the Customer Journey stages post, I covered how the majority of the customers we interviewed start their journey in the IT production stage where they virtualize test… [Read more…]
December 3, 2009
In the “Key Adoption Drivers” post, I covered what the main drivers for virtualization adoption are and in the “Virtualization Journey Stages” post we saw how the virtualization journey evolves along three main stages that are characterized by: Different type of applications being virtualized (IT infrastructure, test and dev, business applications, databases…) Level of organizational… [Read more…]
October 22, 2009
Virtualization Journey Q&A Podcast Today I had a great Q&A session with members of the VMware community about the virtualization journey. The call was facilitated by John Troyer who runs our VMware community and it has been recorded here. Lively exchange of ideas and great feedback!! I covered the key elements that drive the adoption… [Read more…]
September 25, 2009
In my previous post I talked about what are the key elements that drive the adoption of VMware virtualization technology in our customer base. After looking at dozens of customer journeys directly and indirectly through various customer proxies (Sales Account Managers, VMware Consultants and Technical Account Managers (TAM), etc) we find that customers are in… [Read more…]
September 15, 2009
As covered in previous posts, a VMware team of 3 people and I spent the last 4 months listening to our customers and learning how they move through their virtualization journey. In the next many posts, I will share what we learned and I am looking forward to learning even more from the customers who… [Read more…]
August 18, 2009
I have been on the road for the past 6 weeks listening to customers. It has been a lot of fun. We learned a ton!!!!!! The team that has been working with me and I have collected a lot of information about our customers virtualization journeys. We are now in the process of analyzing the… [Read more…]
June 9, 2009
In my previous post I wanted to talk about the project I am working on at VMware and why I am about to hit the road and go listen to a number of customers. I ended up rambling about how to listen to customers, what to listen for and so on and never got to… [Read more…]
February 23, 2010
1